Frugi's mission? To produce great clothes ethically and responsibly. You won't find any sweat shops or nasty pesticides on Planet Frugi...just good quality, organic cotton clothes that look and feel fab!! Frugi designs clothes that children really do love to wear, and they celebrate childhood through great design, vibrant colors (and cute Frugi characters!) Whether it’s paddling in the sea, splashing through muddy puddles or playing in the park, Frugi's clothes are designed to be long lasting and durable – so children can be children!